Project Whispering Thunder: Introducing Feed King 

By Ryne Braun, Director, Dairy On-Farm Solutions

Embracing the revolution in dairy farming

In the ever-agvolving world of dairy farming, it’s about time we introduced something that’s not just another drop in the milk bucket. Enter Feed King – our topic, purpose-driven dashboard designed to revolutionize the way dairy farms operate. This isn’t just a tool; it’s a game-changer, an extension to the farmer’s existing on-farm feed software. Why Feed King, you ask?

Current situation: The muddled dairy dilemma

Farmers are drowning in data but starving for insights. We’ve been handing out data dashboards like free cheese samples, leading to diluted value and underutilization. It’s high time we stopped playing whac-a-mole with dozens of goals and focused on what truly matters.

The problem: A haystack of data, no needle in sight

Currently, farmers face a haystack of data with no clear direction. Our aim? To transform this data deluge into actionable insights. Though a lagging indicator, we learned that feed efficiency is the golden egg of dairy farming. It’s a complex dance of feed quality, cow genetics, and environmental factors, among others. But here’s the twist: you can’t just push a button and improve feed efficiency. It’s about nurturing the proper habits and practices.

Enter Feed King: The royal road to efficiency

Feed King is not just another tech tool; it’s a purpose-driven dashboard that provides clarity amidst chaos. It’s an extension of the farmer’s existing software, like a wise advisor whispering insights in your ear. Ever.Ag’s on-farm solutions focus on three pillars: extending cow productive life, increasing income over feed efficiency, and connecting and sharing data. If it doesn’t serve these royal goals, it’s not in our kingdom.

The joy of Feed King: A dream for employees

Why will farm employees love Feed King? It’s simple, intuitive, and lets them be the heroes in their daily farm opera. This dashboard doesn’t just spit out numbers; it tells a story, guiding feeders through their day with precision and purpose.

The strategy: Thunderous results, whispered approach

Our strategy is like a gentle thunder, a subtle yet powerful force. We focus on key learnings from the current scenario, understand the personas involved – the feeders, nutritionists, and farm owners – and tailor our solution to their unique needs and quirks.

1. Understanding the farmer’s plight: We get it; dairy farming is as complex as a cow’s rumen microbiome. We aim to simplify this complexity.

2. Empathy for the feeder: The unsung heroes of the farm are often lost in the shuffle. Feed King makes their job easier, more efficient, and more enjoyable.

3. Nutritionists’ nirvana: These data wizards need precise and actionable insights. Feed King speaks their language.

The future is bright: Embracing the change

With Feed King, we’re not just selling software but a vision, a new way of dairy farming. It’s about stepping into the future, one hoof at a time. The opportunity here is not just for profit but in changing the dairy farming landscape.

The crown jewel of dairy farming

In the world of dairy farming, Feed King is set to be the crown jewel, a beacon of efficiency and joy. It’s not just about doing things better; it’s about doing better things. With Feed King, we’re not just whispering in the wind but thundering into the future.


Contact Ryne for more information,